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Refinery Media - Content Generation and Management Transformation
Automated content for Refinery Media, cutting creation time by 80% and enhancing client engagement with fresh ideas.
Project Overview
Refinery Media, a young creative agency in the UK specializing in content for the VC industry, faced challenges managing and organizing client content effectively. Their previous method relied on a Google Sheet where clients submitted content ideas, article suggestions, and sources like YouTube videos, blogs, and podcasts. With numerous clients and a constant flow of ideas, the agency struggled to stay organized, maintain content quality, and execute a cohesive strategy.
To address these issues, we implemented a custom-built content generation and management dashboard in ClickUp. This solution enabled clients to submit content ideas centrally, triggering automated content generation based on their inputs. Using Make.com and OpenAI, we automated the creation of blog posts, LinkedIn updates, and tweets, saving Refinery Media valuable time. Additionally, we developed a custom GPT to ensure all content maintained the agency’s tone and context. We also integrated LinkedIn scraping bots to generate fresh content ideas weekly and established a monthly newsletter automation that compiled each client’s recent posts into a cohesive summary.
Project Execution
We began by building a centralized content management dashboard in ClickUp, where Refinery Media’s clients could submit content ideas directly. Using Make.com and OpenAI, we set up automated workflows to generate blog posts, LinkedIn updates, and tweets based on client input. This automation streamlined content creation, reducing manual work significantly.
To ensure content aligned with Refinery Media’s voice, we developed a custom GPT model, drawing on past approved content to maintain tone and context. Additionally, we implemented LinkedIn scraping bots, capturing weekly insights from each client’s page to inspire fresh content ideas. Finally, we established a monthly newsletter automation, automatically compiling a summary of each client’s recent posts, further enhancing client engagement and organizational efficiency. This comprehensive system transformed Refinery Media’s content workflow, saving time and boosting productivity.
Project Results
Our automated content management system delivered transformative results for Refinery Media, streamlining content creation and enhancing organization.
- 80% Reduction in Manual Content Creation Time
- Increased Client Engagement with Consistent Monthly Newsletters
- Centralized Idea Generation for Improved Content Quality and Consistency
- Custom GPT Integration Ensuring Brand Tone and Context
- Weekly Content Inspiration through LinkedIn Scraping Bots
- Enhanced Productivity with Reduced Manual Workload
Overall, our solution enabled Refinery Media to focus on scaling and delivering high-quality content while maintaining brand alignment.
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